The export of bulk wine is growing worldwide. There are many countries, mainly non-producers, that buy more and more wine in bulk. The care of the environment also influences not to transport fractionated products with the energy expenditure that implies.
With the increase of alternative formats that require superior packaging design and quality, the demand for Premium level bulk grows, as does this trend.
Wineries from different wine producing countries agree that the marketing of wine in bulk provides advantages for both the exporter and the buyer. The opportunity that currently exists for the export of bulk wine volumes for the segment of less than US $ 15 is very interesting. Bulk imports grow in relation to the harvest. Since 2008, the growth of bulk wine imports is unstoppable.
For example, in the US consumers spend more and more on the wines they consume. Grapes such as Sauvignon Blanc and Pinot Grigio and sparkling wines are clear future trends in this market. Specifically, sparkling wines have a great potential for growth, since wineries prefer to import it than invest in equipment to make it. But the great opportunity is also for the rosés, because the US is a market in constant search for alternatives and novelties.
On the other hand, Chile is one of the main suppliers of quality bulk for the United States
Pay attention
The consumers of the future are the target to whom we must pay close attention. For example, the millennial generation, which very soon will have the greatest power of consumption in all countries. However, generation X will spend more on short-term wine consumption. On the other hand, in the US, women are banishing men as the first force in buying and consuming wine. The future of wine imports to the US will depend above all on diversification, costs and consumer preferences.
Learn more about wine in bulk at www.cortahojas.com
Bulk wines are an excellent option to export high quality wines to different countries. Sending in this mode decreases the costs of the operation.